Brussels Expo Palais 5 - May 2016
Orange Belgium Launch Event
May 2016, Brussels – BELGIUM
Production: Balthazar Events
Direction : Dirk Decloedt
For this events, celebrating the passage of telecommunication company Mobistar to Orange Belgium, we focused the content on the themes of transformation and technology. Changing the green color code of Mobistar to the Orange color code. The idea was to create interactions between the dancers and the video, to emphasize on the humans as actors of the change.
At the apotheosis of the show, the central part of 8 by 8 meters suddenly traveled 50 meters backwards into another space opening the “Orange Zone”. The audience was literally invited to then cross the stage and enter into this new world, the world of Orange.